Sustainable Packaging
Spanish chocolate manufacturer Chocolates Valor has taken a significant step towards sustainability by transitioning part of its cocoa product packaging to Sonoco’s environmentally friendly Greencan solution. This move reflects the company’s commitment to meeting consumer demand for eco-friendly packaging while aligning with its sustainability goals.
Embracing Green Materials
Founded in 1881, Chocolates Valor has a long-standing reputation as a family-owned business specializing in producing high-quality chocolate products. With a yearly output exceeding 22,900 tonnes, the company has established itself as a leader in the chocolate industry. In response to growing consumer demand for sustainable packaging options, Chocolates Valor sought alternatives to traditional packaging materials.
Introducing Sonoco Greencan
Chocolates Valor’s partnership with Sonoco has resulted in adopting Sonoco’s Greencan recyclable paperboard packaging. Comprising 92-98% paperboard, the Greencan solution offers a range of barrier properties suitable for packaging cocoa products. Available in various shapes and sizes, including round, square, rectangular, oval, elliptical, and triangular, the Greencan is designed for recyclability.
The Greencan packaging features an integrated paper lid, simplifying the recycling process for consumers. Once empty, the entire package can be recycled through household paper recycling streams without disassembly. This user-friendly design enhances the sustainability of Chocolates Valor’s packaging while streamlining the recycling process.
Positive Consumer Response
María Roldán, Technical Purchasing Specialist at Chocolates Valor, emphasized the company’s commitment to sustainability and environmental stewardship. Roldán stated that the Greencan packaging aligns perfectly with Chocolates Valor’s objectives, offering a fully recyclable solution with minimal plastic waste. Consumer feedback has been overwhelmingly positive, highlighting the brand’s dedication to eco-design and recyclability criteria.
Collaborative Partnership for Sustainability
David Vilanova, Sales Manager at Sonoco Consumers Europe, underscored the collaborative efforts between Sonoco and Chocolates Valor towards sustainability. Vilanova emphasized the shared commitment to core values, trust, and excellence, stating that the Greencan technology represents a significant step towards positive change. Sonoco and Chocolates Valor aims to drive sustainability initiatives and reduce environmental impact.
Chocolate Valor’s adoption of Sonoco’s Greencan packaging marks a significant milestone in the company’s sustainability journey. By prioritizing eco-friendly packaging solutions, Chocolates Valor demonstrates its commitment to environmental responsibility and meets the evolving needs of conscious consumers. As the demand for sustainable practices continues to grow, partnerships like this pave the way for a greener, more sustainable future in the chocolate industry.
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