Greengage Launches EVENTsmart Portal for Sustainable Meetings
In today’s climate-conscious world, businesses are under mounting pressure to measure and reduce their carbon footprints across every aspect of operations. While large conferences and trade shows have attracted most of the attention in sustainable event management, a huge blind spot has remained: small- and medium-sized meetings. Recognising this gap, sustainability leader Greengage has launched the EVENTsmart Impact Portal, a groundbreaking tool designed to bring transparency, accountability, and measurable action to business meetings of all sizes.
The EVENTsmart Impact Portal is being hailed as the first portfolio-wide event carbon calculator specifically tailored for meetings between two and 100 attendees. However, its capabilities extend far beyond, with the flexibility to measure gatherings of any scale. By addressing a long-ignored segment of the events industry, Greengage is reshaping how organisations perceive the eco-impact of their everyday business interactions.
The Hidden Carbon Cost of Meetings
Despite the growing emphasis on corporate sustainability, fewer than 5% of small- and mid-sized meetings currently track or measure their carbon emissions. This means the overwhelming majority of boardroom sessions, client presentations, team catch-ups, and workshops contribute significantly to global emissions without being accounted for.
Louise Boyse, Greengage’s Commercial Director, highlights this issue:
“When we talk about sustainable events, the conversation typically revolves around large conferences, trade shows and corporate gatherings. Until now, small meetings have been a massive blind spot that actually have a huge impact on emissions from the meetings and events sector.”
By overlooking small meetings, businesses miss a critical opportunity to make incremental yet impactful reductions toward their sustainability targets. Collectively, these “everyday” meetings create an enormous carbon footprint—one that is now measurable and manageable thanks to EVENTsmart.
How the EVENTsmart Portal Works
At its core, the EVENTsmart Impact Portal simplifies the measurement process for both venues and corporate bookers. It offers two levels of reporting:
- Basic Overview: Venues can provide clients with an easy-to-access online snapshot of the meeting’s estimated carbon footprint.
- Detailed Reports: Clients can opt for advanced insights based on location-specific factors, offering a more comprehensive view of emissions.
Additionally, the platform integrates QR codes for self-reporting, ensuring that emissions not directly tied to the venue—such as travel—can also be captured. This inclusive approach means that every element of a meeting, from transport to catering, can be factored into its overall eco-impact.
One of the most practical features is the ability to assess the carbon footprint during the planning stage. For example, a company deciding between two venues can use the portal to compare the potential emissions and select the greener option. This empowers decision-makers with data-driven insights that directly support their corporate sustainability strategies.
Beyond Measurement: Offsetting and Impact Planning
Greengage has gone a step further by integrating carbon offsetting into the platform through its partnership with Carbon Footprint, a leading offset provider. This ensures that once emissions are calculated, organisations can take immediate steps to mitigate their impact.
Moreover, the portal enables green transportation planning and even community impact measurement, giving businesses a holistic view of the consequences—and opportunities—linked to their meetings. From encouraging delegates to use low-carbon travel options to supporting local environmental initiatives, EVENTsmart helps companies design meetings with purpose.
Greengage’s ECOsmart Portfolio Advantage
Greengage already manages a growing portfolio of ECOsmart-certified properties, venues recognised for their sustainable practices. While these properties will naturally be among the first to adopt EVENTsmart, the platform is not restricted to them. Corporate bookers can incorporate all properties they work with, making it possible to measure the carbon footprint of their entire meeting portfolio.
This scalability ensures that EVENTsmart is not just a tool for a select few eco-conscious venues but a transformative solution for the entire meetings and events ecosystem.
Redefining Sustainable Meetings
The launch of the EVENTsmart Impact Portal represents a paradigm shift in how the business world approaches sustainability. Until now, many organisations have assumed that small meetings are too minor to matter. Greengage has shattered that perception, proving that every meeting counts—and that collectively, small gatherings may have as much impact as high-profile conferences.
As Boyse explains:
“It’s easy to consider boardroom sessions, team catch-up, client presentations and workshops as insignificant, but collectively they represent an enormous carbon footprint that has remained largely unmeasured and unaddressed. With the Impact Portal we can now measure the carbon footprint of each and every meeting and clients can make informed decisions about how to reduce it.”
This shift is particularly timely, as businesses face increasing scrutiny from regulators, investors, and consumers demanding genuine action on sustainability. Tools like EVENTsmart not only help organisations achieve compliance but also enhance their reputations by demonstrating leadership in sustainable practices.
Why EVENTsmart Matters for the Future
The EVENTsmart Impact Portal is more than just a measurement tool—it is a catalyst for change in the meetings and events sector. By shedding light on previously invisible emissions, it enables businesses to align their actions with global carbon reduction goals, contribute to net zero targets, and foster a culture of responsibility.
As corporate sustainability becomes a business imperative rather than a choice, solutions like EVENTsmart will be indispensable. The portal provides the missing link between intention and action, making sustainability practical, trackable, and impactful even in the smallest of business interactions.
A Greener Way to Meet
Greengage’s EVENTsmart Impact Portal is not just an innovation—it is a revolution in the way organisations plan, execute, and evaluate their meetings. By finally shining a spotlight on the overlooked emissions from small and medium meetings, it bridges a critical gap in sustainable event management.
With this tool, businesses can move beyond vague commitments and start making data-driven, eco-conscious decisions that drive meaningful change. In an era where sustainability is synonymous with competitiveness, EVENTsmart positions Greengage and its partners at the forefront of a new wave of sustainable meetings.
For companies looking to prove their commitment to sustainability, the message is clear: every meeting matters, and every decision counts.
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