Cirkla Introduces Revolutionary Fiber MAP Trays to Cut Plastic Waste

Cirkla, a global pioneer in eco-friendly solutions, has introduced the world’s first moulded fibre Modified Atmosphere Packaging (MAP) trays, a significant step towards sustainable packaging. This revolutionary innovation offers a high-performance, sustainable alternative to traditional plastic trays, significantly reducing plastic usage while maintaining the freshness and shelf life of meat and frozen foods.

With plastic pollution at critical levels, industries worldwide are seeking sustainable alternatives that balance functionality, cost, and environmental responsibility. Cirkla’s fibre MAP trays cut plastic content by approximately 85%, offering food manufacturers a viable, eco-conscious solution without compromising performance.

Sustainable Packaging Innovation: How Cirkla’s Fiber MAP Trays Are Changing the Industry

MAP trays have been an essential part of the food industry for decades, helping preserve freshness and extend the shelf life of perishable goods. Traditionally, these trays have relied heavily on plastics such as PET and PP. Cirkla is changing the game with its innovative fibre-based alternative, which is crafted from renewable plant fibres like sugarcane bagasse.

What sets Cirkla’s fibre MAP trays apart is their patent-pending, easy-peel liner, designed for seamless recyclability within standard paper waste streams. This enhanced recyclability aligns with global sustainability goals and ensures food brands can transition effortlessly to eco-friendly packaging solutions.

Sustainability Meets High Performance

Maintaining product integrity is one of the most pressing concerns for food manufacturers switching to sustainable packaging. Cirkla’s fibre MAP trays rise to the challenge, offering:

• Exceptional rigidity and durability to withstand transportation and storage.
• High seal strength, ensuring food remains protected.
• Advanced oxygen and moisture barrier properties, preserving product freshness.
• A plug-and-play design, enabling a seamless transition from plastic to fibre without additional equipment or investment.

“Our technology is revolutionizing the industry,” said Glenn Divers, Vice President of Sales at Cirkla. “We’ve successfully developed a solution that allows brands to scale their sustainability efforts without sacrificing efficiency or affordability.”

Market-Ready for Large-Scale Adoption

Cirkla’s fibre MAP trays have already undergone extensive trials with leading meat packers and food processors in the United States, demonstrating remarkable results in shelf-life retention for beef, pork, poultry, and seafood. These real-world tests validate that sustainability and performance can go hand in hand, setting the stage for widespread industry adoption.

With commercial-scale production set to commence in February 2025, Cirkla is poised to deliver millions of units globally, ensuring food manufacturers have an immediate, sustainable alternative to plastic packaging. The company’s innovation addresses regulatory shifts and growing consumer demand for responsible packaging solutions.

A Collaborative Approach to Sustainability

Cirkla’s commitment to sustainability extends beyond packaging innovation. It actively partners with brands to create customized, eco-friendly solutions tailored to their needs. The company’s diverse portfolio includes compostable coffee capsules, dairy tubs, ready-meal containers, and now fibre MAP trays, reinforcing its position as a leader in sustainable packaging.

“Our mission is to provide businesses with viable alternatives to plastic that do not compromise on quality or efficiency,” said Divers. “Our fibre MAP trays deliver a practical, scalable solution that benefits both the environment and the food industry.”

Shaping the Future of Eco-Friendly Packaging

Cirkla’s groundbreaking fibre MAP trays mark a significant milestone in the journey towards plastic reduction. By offering a cost-effective, high-performance alternative, the company is paving the way for a future where sustainable packaging becomes the industry standard rather than the exception.

As global brands strive to reduce their plastic footprint and align with sustainability goals, Cirkla’s innovation is a game-changer for eco-conscious packaging. With commercial rollouts on the horizon, businesses can make a meaningful impact on environmental conservation—one fibre tray at a time.

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