Green win for project hariyali

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Mahindra’s green project, Project Hariyali, was named India’s Best CSR Project in the Environment and Sustainability Category at a CSR conference hosted by the Indo-French Chamber of Commerce and Industry (IFCCI) on November 6. This award recognizes the project’s work and dedication to offering nature-based solutions to address climate change challenges.
In 2007, the initiative to increase India’s green cover and safeguard the country’s biodiversity was initiated. In addition to addressing climate change challenges, it promotes livelihood options and enhances socio-economic benefits. Each year, 1 million trees will be planted as part of this program.
Planting close to 18 million trees has won the project a place in the Limca Book of World Records for “most trees planted.” The figures are astounding, but what is more promising is that the project’s adoption of scientific and modern tree planting techniques has resulted in a 96 percent survival rate for the trees planted. In 2019, the plantations were audited by UNIQUE Forestry and Land Use GmBH, a recognized consulting business in the land use industry.                                                    Community-Based Change The project is founded on three pillars: people, the environment, and profit. While preserving the background is the project’s primary priority, it aspires to affect a large-scale transformation through its people and profit objectives. In the Araku Valley, for instance, 10.78 million trees have been planted, involving the local Adivasi community and modifying the landscape. Araku Coffee, one of Project Hariyali’s products, has created a name for itself in the coffee industry, even making its debut in Paris.
Regarding profit, consider Suribabu, one of the project’s beneficiaries who cultivates coffee and pepper. Before the initiative, he was scraping by. The family barely made 3,500 INR. He distributes Araku Coffee to the Small and Marginal Tribal Farmers Mutually Aided Cooperative Society at a premium price of Rs5,000 per kilogram. He gets an additional Rs90,000 annually from the trees planted as part of the program. Project Hariyali has assisted nearly 25,000 individuals in Araku alone, including Suribabu. Project Hariyali has contributed to climate change resistance on a global scale. Since its inception, the project has contributed to more than 390,000 tonnes of carbon sequestration. The effort at Araku, registered with the Ministry of Environment, Government of India, qualifies as a carbon sequestration project by the Kyoto Protocol rules of the UNFCCC. By a memorandum of understanding between Mahindra and Nandi, its implementation partner, the Paris-based Global Livelihoods Fund – a Carbon Offset Fund led by Danone, has utilized carbon credits from Phase 1 of Project Hariyali in the European ETS program.

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